PROFECO REPEP Fines: Mexico DNC Exposure

DNC LATAM · Compliance guides

Mexico can fine a company for each call or message to a number on REPEP, the official Do Not Call registry run by PROFECO. The hook is federal consumer-protection rules (the LFPC), not the US TCPA. Consumers can submit complaints online. Enforcement actions against telemarketers are published regularly. For a list of thousands of +52 numbers, an un-scrubbed campaign is open-ended exposure.

This page is practical, not legal advice. We do not invent a statutory peso amount. Counsel and the file decide the real number. Registry mechanics: what REPEP is. US product guide: Mexico DNC scrubbing.

How exposure actually scales

Regulators treat each contact to a registered number as its own problem. Your rough list-level math is:

calls × share of numbers on REPEP × fine per violating contact.

That is the same structure as the telemarketing fine calculator. The Mexico preset uses 8% on-registry as a starting assumption and an editable conservative default of USD $500 per violating call. Statutory LFPC ranges are wide: from hundreds to over a million MXN per violation, depending on severity and recidivism. If your counsel has a different working number, change the input. The point of the tool is the multiplier, not a quote from PROFECO.

What we will not claim

• A single official "REPEP fine is X pesos" figure. Ranges move with facts.
• That a dated screening record is a legal opinion or a license to call.
• That US TCPA reserves or a National DNC subscription cover +52.
• That buying DNC LATAM erases a complaint already filed.

A classification of safe numbers means the number was not on the applicable official registry at the time of the check. It does not prove the number is active, consented, or lawful to call for every purpose.

Why the 15-day cycle shows up in complaints

PROFECO publishes official REPEP data every 15 days, zone by zone. A campaign checked against last cycle's file can still hit numbers added in the new release. Foreign teams that buy only Mexico City and then dial Jalisco have the same failure in geographic form: the number was never in the file they held. Zone access: how to access Mexico DNC data. Manual matching mistakes: how to scrub a Mexico list.

What to keep if a complaint lands

1. The dated screening record for that campaign: country, REPEP release or check context, counts. No phone numbers on that artifact.
2. The Scrub Result you retained (prohibited / safe / invalid), which is the per-number determination.
3. Any number-specific consent you claim as an override, dated, not a "we have a relationship" slide.
4. The opt-out log if the person had already told you to stop.

PROFECO does not owe you a scheduled audit reminder. The first signal is often a specific consumer and a specific call date. Narrative walkthrough of how one complaint plays out: PROFECO enforcement: how DNC complaints become fines. Argentina's complaint model is documented the same way on AAIP enforcement; Mexico is the same shape: someone reports the call that should not have happened.

When buying the API is the cheaper control

Self-managing REPEP means provider registration, dozens of zone fees, and a twice-monthly consolidation job in Spanish. Missing one cycle reopens per-contact exposure. DNC LATAM holds PROFECO access, checks country: "mx", and attaches the screening record. From $500/month at 10,000 checks. Independent SKU. Annual billing charges ten months for twelve. Compare that line to the calculator output on your actual list size.

Cost drivers: DNC scrubbing cost. Process: how to scrub a calling list. Not a US product: National DNC vs LATAM DNC.