Mexico's Do Not Call List (REPEP): A Guide for Foreign Companies

DNC LATAM · Compliance guides

Mexico's Do Not Call list is theREPEP — Registro Público para Evitar Publicidad (Public Registry to Avoid Advertising), operated by PROFECO, the federal consumer protection agency. Companies that make marketing calls or send marketing SMS to Mexican numbers are required to check the REPEP first — it is Mexico's equivalent of the US National Do Not Call Registry, with per-call fines for violations.

What the REPEP covers

  • Consumers register landlines and mobile numbers for free, by phone or online. Registration never expires.
  • It applies to marketing calls and SMS from the telecom, tourism and commerce sectors, and to any use of consumer data for advertising purposes.
  • The registry is updated and published every 15 days.

How companies are supposed to access it

PROFECO sells registry extracts to companies zone by zone — priced per geographic area, per semester or per year, purchased through its Spanish-language portal after registering as a provider. Covering all of Mexico means buying and re-downloading dozens of zone files every cycle, indefinitely. That administrative load — not the data itself — is why most foreign companies never become compliant on their own. We documented the full process inhow to buy REPEP lists from PROFECO, step by step.

Penalties for calling REPEP numbers

PROFECO can fine companies for each call or message to a registered number, under the Federal Consumer Protection Law. Consumers file complaints directly through PROFECO's portal, and enforcement actions against telemarketers are published regularly. For an outbound operation dialing thousands of Mexican numbers, an un-scrubbed list is an open-ended liability.

How foreign companies comply in practice

  1. Scrub every list against the current REPEP releasebefore dialing — never against a copy older than one 15-day cycle. (New to scrubbing? Start with our DNC scrubbing guide.)
  2. Keep dated evidence of which registry release each campaign was checked against.
  3. Honor direct opt-outs regardless of registry status.

DNC LATAM maintains the PROFECO registration, buys every zone, and consolidates each REPEP release into one clean feed — with unlimited scrubbing and dated certificates, alongsideArgentina's Registro No Llame. Official PROFECO data, zero paperwork on your side.